Leather is a natural product. And so it must be nurtured with natural products as well. Thats why the all of the shoe polishing products of the ShoeCare-Shop are made with natural ingrediënts. Saphir’s waxes and creams are made with beeswax instead of silicones. The same applies for the shine brushes which are made with 100% horse hair. Horse hair has been fed with natural oils from the horse itself. This is why the hair is so soft and suitable for shoe polishing.

We advise you to avoid all brushes which have manmade materials processed in them. Man made brushes of any type will scratch the applied polish. Synthetic hair also has the tendency to attract dust particles from the air. So when you try to polish your shoes with these dust filled brushes you’re mixing dust with polish and get a flat shine, not worth the effort. The ShoeCare-Shop offers a range of shoe brushes all made with 100% horsehair. We sell our brushes in set and individually.

Brush set: (Link to product EU/UK)
Saphir Brush: (EU/UK)

1. In order to prolong the life span of shoes, it is advised to alternate daily between two or more pairs of shoes. If you do not, the leather won’t have time to come back to its natural shape which leads to deformations and wear.

2. To ensure your shoes retain their natural shape, it’s advisable to immediately place shoe trees into your shoes when you put them away. Its best to use Cedar shoe trees (Link to product EU/ UK) because the adjustable split-toe enables you to adapt the tree to your shoe. Aromatic cedar is famous for its natural benefits. When unfinished, cedar protects the leather, fabric, stitching and soles of your shoes by absorbing moisture, salts and acid. Cedar trees smooth out creases, linings and wrinkles in your shoes, making your shoes last longer and look better.

3. Polish your shoes regularly! As explained in the previous blog posts, beeswax based polishing wax and cream provides the leather of your shoes natural protection en nourishment. How frequent you need to polish your shoes is entirely dependent on how intensively the shoes are worn.  We recommend using Saphir’s line of products available here: (EU / UK)

We have been uploading tips, tricks and other video’s on our international YouTube channel. Whenever you’re experiencing shoe care related issue we advise you to visit our YouTube channel. There is a high chance we can help you with your issue/question.

Here you will find video tutorials on subjects such as polishing, cleaning and treating suede.

You can visit our YouTube page by clicking here . Don’t forget to click the subscribe button to stay up to date on the latest shoe care updates!

Wax or cream? Which do I use to polish my shoes? A frequently asked question.

The biggest difference between a wax and a cream lies mostly in the method of application , and your own preference. A wax is best applied with a cotton cloth. (Something like an old t-shirt). By using circular motions to rub over the wax it gets softer and easily attached to the cloth. With the same circular motion the wax is applied to the leather.

A cream is usually applied with a brush. There are special applicator brushes available (Link to product: EU / UK) . Shoe cream is soft on itself so it doesn’t require any special proceedings before applying. Do you, for example, have a pair of shoes with punctured holes on the top? Then it’s preferable to use cream instead of wax. The wax which gets stuck inside the holes is difficult to remove. An example of a high quality nourishing cream is Saphir Médaille d’Or Cordovan cream (EU / UK). A wax offers on the other hand more protection than a cream. A wax I recommend is Saphir Médaille d’Or wax shoe polish, Pate de Luxe (EU / UK)

A good shoe polish or shoe cream is based on beeswax. For some brands only the cream contains beeswax. Pay close attention to this detail when buying a cream or wax. With brands such as Saphir (EU / UK) and La Cordonnerie Anglaise both the wax and the cream are based on beeswax.

The final decision regarding cream or wax is usually based on the method which is used to apply both cream and wax. With the high-end brands there is usually little difference between nourishing and protective qualities the wax or cream offers. For optimal results its recommended you alternate between wax and cream.

Winter is still going strong, snow is melting and is slowly replaced by rain. Recognize this scenario? When you do, you know it’s time to give some extra care and love to your shoes.

Shoe polish will add a thin layer of protection against the perils of mother nature. Use Saphir’s Médaille d’Or crème Pommadier: (Link to product: EU / UK) to nourish, recolor and waterproof your shoes.

Don’t have much time? An easy to use alternative is Saphir’s Médaille d’Or Crème de Soins (EU / UK). With the included sponge the tube’s foamy content is easily applied to the shoe.

And don’t forget! Grant your shoes a day of rest between wearing them.

By regularly polishing your shoes you extend their lifespan and good looks. It’s important that you use a good and natural shoe polish for example: Saphir’s Médaille d’Or line of products (Link to products: EU / UK).

After choosing a cream or wax (whats the difference?) its important to focus on choosing the correct color for your shoes. Choosing the correct color for black shoes isn’t much of a difficulty. But for brown or cognac shoes it’s a whole different story. There are many different shades of brown from which you can choose. Between two pairs of “cognac” shoes there can still be a difference in colors. Then which color do you pick?

The probability of a color of a cream or wax matching exactly with the color of your shoes is very small. If you accidentally do find the same color, just go with that one. But otherwise it’s advisable to polish your shoes with a neutral cream or wax and only occasionally polish with colored shoe polish. (With a color that closely matches your shoes). This way you sustain the original color of your shoes.

Colored shoe polish also comes in handy when repairing scratches or any other forms of damage to the leather of your shoes.